The classification of St.-Emilion needs to be renewed every 10 years. Wineries need to submit an application and supply their credentials. Cheval-Blanc and Chateau Ausone, who are in the highest classification, have decided not to make a submission for the 2022 renewal. Their reasoning? There is now some emphasis placed on the treatment of visitors and social media activities. They believe it should remain based on terroir, wine, and history alone. It is therefore likely they will drop out of the classification, and they do not mind.
Is this another stepping stone towards making these classifications irrelevant? The other being that some lower rated wineries on the left bank outperform higher rated wineries on a consistent basis.
PS: I visited Chateau Ausone some years ago, and was treated very well.
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