Wine or grapes are the most complex agricultural product on earth. The variety of flavours based on chemical compounds is not matched by any other product. The impact of climate, altitude, rainfall, soil and other environmental factors, as well as the human factor is profound. This means that many interests of wine consumers can be satisfied by some kind of wine. Here is a list for red wine drinkers.
1) Red wine is for consumers who enjoy berry flavours. Many different fruits can be tasted in red wine, from red fruits such as strawberry, red cherry, raspberry, boysenberry to dark fruits, such as blueberry, black cherry, mulberry, blackberry. People who enjoy these elements like to drink young wine.
2) Then there are people who enjoy the secondary flavours, such as tobacco, leather, nuts, earthy notes, and meat. These are more pronounced in aged wines.
3) Another group of consumers enjoy big and ripe reds, often with high alcohol levels. Typical examples would be Barossa Shiraz or Napa Valley Cabernet.
4) A further group is less focused on the flavours of wine, but more how it feels in the mouth. Is this a 'wide' wine or a wine with a more precise, linear feel. For these consumers, the structure of the wine is most important.
5) The last group I want to mention look for hedonistic or 'emotional' wines. By definition, it is hard to say what characterizes these wines. They are simply delicious and evoke pleasure in the consumer.
All these differences can be had in red wine. It is an exciting world to explore.